Without personalization, the site contains news that isn’t particularly appealing or interesting to her.
With Personyze, the content on the site is much more likely to be engaging to her. They do this by offering:
Times of India personalizing their site experience to show visitors relevant content and ads, to increase overall engagement among all demographics. Their goal is to:
Personyze is able to derive the visitor’s interests and gender using a variety of methods, here are a few:
Once this targeting is set up, creating the changes to the site is mostly a matter of using recommendations, banner manager, and the WYSIWYG editor to make the changes to the color scheme of the page.
Beyond the content recommendations and ads currently being offered, Times of India could also:
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