A new visitor arrives at Smith&Lauren Law Agency from an email campaign they sent out to leads specifically interested in Tort Law. What the visitor sees without personalization is a standard landing page that is not necessarily relevant to their interest, and which represent a one-size-fits-all version. This approach wastes valuable “real estate” that can otherwise be used to show relevant products and banners, increasing the likelihood of engagement.
The same visitor arrives with Personyze activated on the site. This time, Personyze generates a personalized experience for them with (1) a new menu with Tort Law as one of the items (2) a relevant header image and contact suggestions, (3) a targeted call-to-action, (4) recommended services pages, and (5) a contact form with title relevant to their interest.
With this personalized version of their landing page, Smith&Lauren avoided having to make an entirely new landing page for Tort Law, and provided and experience that is more likely to engage and convert visitors from this email campaign.
Versatile Recommendations Engine
With an algorithm for every scenario, Personyze allows you to show recommendations on every product page to show similar popular products, and every cart page to cross-sell items frequently bought together, & in re-marketing and abandoned cart emails.
Personyze includes a variety of display types and behaviors for popup promotions, including Exit popups to reduce bounce/abandonment, & triggers based on idle time, time on page, scrolling, & targeting based on any of our 70+ parameters.
From abandoned cart, to replenishment, up-sale, cross-sale, and everything in-between, with Personyze you can send automated & targeted email sequences with dynamic recommendations included from our own broadcasting system, or via your third-party provider.
Personyze allows you to change or add elements to your site with very little limitation, including targeted banners, calls to action, and visual edits based on 70+ targeting rules, such as Page Views, Cart Value, & CRM data variables.
Utilize our built-in A/B testing with performance dashboard to test landing pages, personalized content, promotions, popups, emails, and more. Test any campaign action, with various rotation settings, control group options, and auto-deactivation settings.
Get a detailed view of which products were bought and by whom, or which products are most often left in cart. Keep track of email performance, & take a closer look at each detail with multi-dimensional analytics included out-of-the-box, and optional daily/weekly reporting.