A Visitor to Ensur Insurance is Recognized by Personyze As:
Someone interested in insurance
A visitor to be tested with a new version of the site
Without personalization, the site is generic.
With Personyze, Ensur can show the visitor that they know their interest, and also A/B test some new color scheme strategies they are trying out. They do this by showing:
Different coloration of the header image
Different coloration of some CTA text, like “Sign Up!”
Highlighting the visitor’s known interest in red
A/B Testing with Personyze
Ensur Insurance wants to test the differences in conversion they can make by making subtle changes to their home page, some of which are based on interest. Their goals are:
Find the exact design of their site that performs the best as a marketing asset
To gauge whether certain small changes can make a significant difference in how visitors interact with their site.
How Does It Work?
All the changes made in this campaign are done with the easy, point-and-click WYSIWYG editor, which allows Ensur to make small changes to visual elements of their page. As far as the visitor’s interest to be highlighted, Ensur used:
Behavioral tracking to know what pages the visitor spent the most time on
Landing page to see if the visitor arrived via a particular Google search
Ad campaign targeting, based on interest-specific ads
Additionally, A/B testing in Personyze is easy to set up, so it didn’t take long to create the changes and set up the testing.
The Next Step
Where Ensur goes from here could be in a variety of possible directions; the functionality of Personyze and how it can be applied to their website beyond these small and simple changes is virtually endless.
Certainly there could be a place for personalized offerings and promotions based on CRM data about the visitor’s insurance/credit history, home and vehicle ownership status, and many others.
Personalized emails can be sent out for a variety of purposes, all using our internal email system
Personyze can be used to enhance their website’s analytics, by sending information about specific visitor behaviors that their analytics engine is not natively equipped to track