A Visitor to an E-commerce Website is Recognized by Personyze as:
A returning visitor
Interested in mobile phones
Without Personalization, the visitor would see a combination of different products they don’t care about.
With Personyze, their interest is known, and their experience on the site is enhanced. They do this by:
Showing interest-specific product recommendations
showing ads and banners that are relevant to interest
Product Recommendations and Banners
The Gadget Store’s personalization goals are to:
Discover visitor’s interest, based on a variety of interactions with the site, referral data, landing page, etc.
Reduce the amount of time that visitors have to spend looking for what they want to see on the site
Generally to increase engagement, conversion, and reduce bounce and cart abandonment
How Does it Work?
In this case, Personyze knows the visitor’s interest based on:
Previous interactions, most popular pages and pages viewed
Items previously added to cart
With this audience targeted, Personyze action widgets are used to insert the banners and ads, and the powerful product recommendation engine is set with different algorithms to display relevant products based on interest.
Where to Go from Here?
Relevant ads and quality product recommendations are a great place to start; what else could The Gadget Store do to increase their sales, using Personyze?
In E-commerce, a cart abandonment strategy is always important
Exit popups can be created to make various offers and incentives to those who are trying to leave the site with items in their cart
Re-marketing emails for those who left with an abandoned cart, recommend items that were in the cart and those that are similar
Recommendations on every product page to show similar products, and every cart page to cross-sell items that were often bought with this item, etc.