A Visitor to an E-commerce Store is Identified by Personyze as Someone Who is Interested In:
Apple products in general
Before personalized product recommendations, when the visitor arrives at the home page, they would see a mish-mash of ads that may or may not be relevant to their interests.
With Personyze Product Recommendations, the site experience is tailored to their known interests from the moment they land. The visitor will see product recommendations based on interest, plus what the personyze recommendation engine has learned from other visitors.
Personalized Product Recommendations for Improved Conversion and Cross-Sales
Monkey Gadgets has personalized their home page to include banners and product recommendations based on visitor interests, for increased sales and engagement. In this case, they are promoting and using personalized product recommendations to:
Increase sales by showing more relevant products
Cross selling by showing accessories that go with their product interest
Offering content recommendations to increase visitor experience and loyalty
How Does It Work?
In this case, Personyze knows the visitor’s interest from past interactions with the site. Specifically:
Personyze grabbed multiple Apple product keyword searches from the visitor in the on-site search bar
The visitor also spent a great deal of time on Apple product pages
These sessions occurred weeks ago, but Personyze remembers.
Beyond Product Recommendations
Here are some other examples of what else Monkey Gadgets might do, to take their personalization even further, using Personyze dynamic targeting and website personalization:
In e-commerce, it’s always a good idea to have a solid cart abandonment campaign.
Exit popups for visitors with items in their cart, as well as personalized re-marketing emails can help to capture any lost sales
Re-marketing emails can also include dynamic product recommendations for cross-sales, based on visitor’s interest and what they bought.