Your landing pages are often the first impression that visitors may have of your company, and even when they are returning customers or clients, you don’t ever want this primary aspect of your website to feel boring or irrelevant.
Dynamic landing pages created with Personyze are the antidote to lack of engagement and interest; by using detailed user data from a variety of sources to create relevant promotions and engaging content, you can improve user experience and maximize conversion. Powerful tools like the WYSIWYG editor and Banner and Pop-up Manager allow you to create custom versions of your landing pages for the audience segments you’re marketing to, and built-in analytics provides you with real-time statistics of how your pages are performing, including performance of different versions of rotating landing pages, for A/B testing.
Present personalized content (banners, ads, products and recommendations), based on the visitor’s interests, needs and over 70 out-of-the-box buyer characteristics, plus your business’s back-end and CRM data.
Personalize navigation menus, call-to-action banners, buttons and add forms to your page.
Use dynamic variables to greet your visitors with appealing marketing messages that address them by NAME! Can you imagine the impact? You can literally initiate a one-on-one conversation with a prospective customer, through a simple asset like a landing page.
Display Personalized welcome messages to create an instant bond with first-time users.
Give you all the tools you need to quickly create each version of a landing page yourself with the WYSIWYG Editor and a whole list of personalized actions.
Vagueness of your marketing message
The need to create a costly landing page for each buyer segment and product
Buyer disinterest and disillusionment
Personyze Dynamic Landing Pages offer your business the power to say good-bye to boring, generic content, and hook your prospective buyers at first glance through headlines that respect their search intention, content that reflects their past and real-time interests, and offers that are the most likely to make them buy.
Dynamic landing pages by Personyze are extremely focused, relevant and specific in terms of the elements that they display, so that each version is not only geared to serve a particular product, but a particular buyer persona, as well. Varied and pre-defined banners, product benefits and calls to action can be dynamically inserted into your landing pages, based on:
Adwords referrer Campaign/Ad group/Keyword
Past user behavior & interests
Real time user behavior & interests
Product interactions and transactions
User’s time of day
Source of referral
Creating customized landing pages with Personyze is as easy as choosing the audience segment you intend to target, and using our 25 intuitive and codeless widgets to insert custom promotions, make visual changes to the pages using the point-and-click WYSIWYG editor, or inserting recommendation widgets or forms. Everything you do in Personyze is relatively simple, and easy to implement, without any IT resources or coding knowledge required.
When visitors arrive to your website after clicking on a link in a marketing email or newsletter, you can greet them with a welcome message and let them know that you know who they are and what brought them to your website. You can also show them content, banners, images and articles that are relevant to the link on which they clicked or the campaign that brought them in.
When you’re personalizing your landing pages, you’ll want to use as much information about the visitor as you can, to achieve maximum relevance. That means that in the audience segmentation portion of your landing page campaigns, you’ll want to include everything from referral to CRM data as audience parameters.
The amount of data you have on different users will vary, because some will be new to your site, and some will be much better known. So, it’s best to include a variety of data points, and to arrange the segmentation logic so that the campaign will apply to both new users who arrived via certain search keywords, or returning users who already have an established set of interests.
One of the most powerful and popular tools for dynamic landing pages is the WYSIWYG (What You See Is What You Get) editor. This point-and-click tool allows you to intuitively and easily make visual changes to your landing page, such as moving any page element, and changing any page text.
Personyze can automatically test which landing page performs best for each visitor segment, rotating them based on your instructions. The system also monitors every time a landing page is viewed, and will generate full statistics reports including bounce rates and conversion rates per landing page, and for combinations of landing page and search referrer, country, and more. Personyze will also monitor goals and KPIs, such as cart value, transaction value, form submitted, click goals, and more.
Personyze built in A/B testing tool allows you to take the detailed data you’ll be collecting on landing page performance, and use it to choose which version of multiple rotating landing pages you want to choose. You can test two or more versions, and can also create a control group for more accuracy, and Personyze can even be set to delete the under-performing versions of your page after a defined amount of time.
Personyze operates with an easy-to-use dashboard interface, which doesn’t require IT involvement. Made to be accessible to marketers and other non-technical professionals, if you can describe it with words, you can do it with Personyze.
Our cloud-based, SaaS personalization solution has been on the market for 8 years, and has continually evolved and upgraded to be more intuitive, more effective, and more comprehensive. Personyze is your total personalization solution.
There are over 72 audience parameters for segmentation in Personyze, including on-site behavior, search keyword referral, visitor IP’s industry association, visitor’s location, current weather, custom CRM parameters, and many more. Personyze’s versatile targeting system allows you to get as general as entire countries, or as specific as a single person.
At Personyze, we are happy to show you our comprehensive personalization solution, and spending quality time consulting with potential clients about how their specific needs could be met is just another part of our daily activity.
We also offer a Free Trial with no commitment, in which the first 5,000 page views of your personalized site are on us. That’s because we want to give you a chance to get a feel for our dashboard interface, and to see with your own eyes what Personyze can do for your conversion success.
To start your Behavioral Targeting campaigns today, schedule a free demo with the Personyze Success Team, and let us help you find the success you’re looking for!