A Visitor to a Dating Website is Recognized by Personyze as:
A woman over 60
Her location, in Sydney
Her dating/gender preference
Without personalization, she would see a mix-up of different users who are not relevant to her, many of them too young.
With Personyze, her site experiences is enhanced and made more relevant and engaging. With our system, Global Dating is able to:
Display an age-relevant, personalized header image
Auto-fill some of the demographic info in the search filter box
Using content recommendations to suggest new members that are the relevant gender and age group, based on her age and dating preferences.
Demographic, Location, and CRM Targeting
Dating websites are some of the most obvious candidates for personalization, because it’s so important that users not have to sift through irrelevant matches and profiles. Using Personyze, Global Dating is aiming to:
Reduce the time and effort necessary for customers to find the dating matches they most prefer
Increase engagement by delighting visitors with good matches from the very beginning, on the home page
Increasing retention by letting the visitors know that Global Dating knows them, and their preferences, and does all it can to serve them the best matches.
How Does it Work?
Personyze can know the visitors age, gender, and dating preferences by a variety of methods, but since a dating site will most commonly have this information stored in their own database, the most sensible way to accomplish it would probably be to:
Integrate the site’s CRM, so that Personyze has all the same data available that the site has
In lieu of this, Personyze can also grab this data from new visitors when they fill out forms, and remember it in the future
In some cases, paying attention to their browsing behaviors might make sense, as well.
Her location is known from IP intelligence
Beyond Content Recommendations
What Global Dating has done so far here is a great start, but what more could they do to optimize visitor experience on their site, using personalization?
Personyze can be set to track custom goals like if the user sends certain people a message. The recipients’ profiles can then be analyzed to see if there are common traits, that can be used to enhance recommendations.
Personalized emails can be set up to remind her if she has messages in her inbox on the site that she hasn’t checked in a while.
Global Dating could create a bank of conversation starter suggestions to be presented in the form of a popup at the bottom of the screen, on the message box page.