Custom Event Tracking

Personyze is a comprehensive suite of personalization technology that gives you the power of AI and big data for omnichannel personalization and marketing automation

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Personyze monitors, records, and analyzes every bit of visitor data and activity that takes place on your website. These monitoring abilities aren’t limited to the 70+ out-of-the-box visitor behaviors and characteristics used to identify visitors and target them with personally relevant content.

You can use Personyze visual interface to click and identify any number of page elements( such as: images, buttons, banners, text boxes, etc.), monitor the visitors mouse clicks and  mouse overs, and have Personyze analyze this data in real-time, in order to provide you with valuable insights into how different visitors interact with your website,  while simultaneously personalizing their experience, and improving your websites conversion rate, CTR, and overall performance.

Popular Custom Event Tracking Techniques:

Report Complex Visitor Behaviors and Events To Google Analytics

Out-of-the-box, Personyze comes fully integrated with Google Analytics. Setting Personyze to  automatically report the event of a visitor matching one of the predefined segments and/or being presented with personalized content, is simply a matter checking a checkbox.

The remarkable part is that Personyze Segmentation Engine possess the flexibility to detect any event you can verbally describe. Here are a few examples:

  1. Your visitor completing a purchase and arriving at the “Thank You” page.
  2. A visitor who  abandoned the website without completing the checkout process.  was sent a promotional email, and tagged for Google Retargeting.
  3. An unregistered visitor responded to a personalized newsletter sent by Personyze, and returned after a three week long period of absence.

Set Up Containers to Monitor Onsite Activity.

Personyze Simulator allows website owners to define Placeholder and Grab DataContainers without requiring a programmer to review the source code of the page. In addition to extracting data and marking the area on the page for personalized content to appear, these containers can monitor clicks, mouse overs, load events, and all other page activity that takes place above selected page elements.

You are allowed to define as many containers as you want, essentially mapping out how your visitors are interacting with different page elements. This data can then be used to further expand Personyze’s understanding of your visitors, and respond to the visitors onsite behavior by executing personalization actions in real-time.

Set the WYSIWYG Editor to Monitor and Respond to Visitor Activity Over Page Elements.

The What-You-See-Is-What-You-Get Editor is a powerful visual interface that opens a copy of a target web page and allows you to click-drag-drop and alter it’s every aspect without writing a single line of code.

In addition to adjusting the pages content, the WYSIWYG Editor can be used to track to clicks,  mouse over, and load events, and respond to visitor activity over specified page element by executing additional personalization actions, executing custom JavaScript, and defining custom goals to present relevant analytics data in the Action Statistics section.

Leverage the Power of

Personalization & Marketing Automation

Works on any site, regardless of platform.
Easy copy/paste installation in 5 minutes or less
No effect on site speed, secure and scalable servers
Step-by-step guides, real-time chat assistance
24/7 support and optional white glove service

Start Personalizing Now
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Engage visitors with personalized
content, promotions, recommendations, & emails  

A Complete Toolkit for Cross-Channel Personalization

Multi-Channel Personalization

Personalize every touch point of your brand’s entire digital experience across devices, channels, and platforms.

Website Personalization

Remarketing Emails with Recommendations

Personalize your emails and broadcast them from our own system, or integrate with your third-party provider.

Remarketing Emails

Product & Content Recommendations

Our recommendations have an algorithm for every industry and situation, and can be displayed anywhere on your site or emails.

Product & Content Recommendations

Targeted & Personalized Popups and Banners

Display targeted promotions as floating divs, or embed them into your pages, and show them only when relevant.

Popups and Banners

Behavioral & Demographic Targeting

Present targeted content based on on-site behaviors, referral, CRM variables, geo-location, weather, and more.

Behavioral Targeting

A/B & Multivariate Testing with Control Groups

See what works, by testing versions of your site within your targeted segment, or across all site visitors. Control group included.

A/B Testing
Personalizing Since 2008

Built with Marketers in Mind

Personyze is built specifically to empower non-technical professionals to holistically implement fully tested personalization campaigns, rather than rely on expensive and time-consuming IT resources.

Built with Marketers in Mind

Personyze’s step-by-step wizards guide you through various use cases, simplifying the inherent complexity of personalization, and making it easy for marketers like you.

Works on Every Site

WordPress? Drupal? Magento? Shopify? It doesn’t matter, Personyze couldn’t care less which platform you use. If your site runs in a browser, it works.


Personyze is set up to integrate with just about any CRM or data warehouse, third-party email provider, CMS, Facebook, & anything that can use APIs or webhooks.


No need to reinvent the wheel, Personyze includes many industry best practice templates for popups, banners, forms, emails, timers, sliders, and recommendation widgets.


Personyze’s tiered pricing involves various levels of support to suit everyone’s needs, whether you want to take a bootstrapping approach, or have us handle practically everything for you.

Pay as You Go

Our flexible pricing allows you to personalized with very little commitment. You can upgrade, downgrade, or cancel at any time, or commit to an annual package for a discount.

Here’s What Our Customers are Saying


With Personyze, our teams around the globe can now deliver new targeted promotions and messages within hours instead of weeks. Moreover, our local marketing teams around the world are empowered to manage their own marketing campaigns without the involvement of our core development team!

Trey Ogier
Trey Ogier

Conversion IQ utilizing Personyze was able to help us make sure our Adwords campaigns remained in compliance and optimized to the fullest extent. This led to increased business for eTitleLoan and our affiliated companies.

Rob Thorell
Rob Thorell
CIO and Director of eTitle Loan

Integrates with Anything

Any CMS, any CRM, any ecommerce platform, any third-party email platform, any product management system, any analytics system. Blind to platform, compatible with all data. We’ve designed Personyze to work on any site, with any stack.

Transform Your Site

From changing text and images to adding new content like pop ups, banners, and forms, it’s all there. Personyze includes just about every technical capability possible for personalization, short of magic; but it’s pretty darn close.

Quick Setup

Sign up and have active campaigns today. Onboarding includes integration of your databases, plus optional training and consultation. Step-by-step guides and instructional videos, real-time chat assistance 24/7-365 support are included!

The process of integrating Personyze with your site is fast, easy, and requires no technical knowledge or commitment. If that’s not easy enough, you can even ask us to set it up for you!