Cart Abandonment Prevention and Recovery

Personyze Cart Abandonment Solutions are a suite of tactics and technologies that engage with visitors from the beginning with personalized site content, exit intent technology allowing you to present them with real-time messages relevant to their interest to prevent abandonment, and if they still bounce, to re-target lost customers with personalized reminders and powerful AI-generated email recommendations.

 

Personyze Cart Abandonment Solutions Include:

  • Easy integration with any site, regardless of CMS or ecommerce platform.
  • Managed Service – let our team of experts set up email campaigns for you
  • Send emails using our platform or embed recommendations into your existing emails
  • Integration with third-party email, CRM databases, and external analytics
  • Capture emails in real time on visitor input
  • Use simple wizards to set campaigns, and templates for email design
  • Automated sequences of emails, based on updates to visitor status
  • Performance dashboard and revenue reports

 

Over 50% of potential revenue ends in cart abandonment. Personyze provides you with methods to prevent it, And when it does happen, the tools to get it back.
Use a step-by-step wizard to guide you through campaign creation to reduce cart abandonment, or ask us to set the campaigns for you at no additional cost, as part of your package.

How an Online Store Reduces Cart Abandonment

When a visitor tries to leave the site, offer a coupon for 5% off purchases over a certain amount on the relevant item category that the customer has been browsing/adding to cart.

If the customer still didn’t buy, set personyze to trigger an email reminder 4 hours later, with the product left in cart alongside relevant product recommendations based on AI algorithms.

After 2 days, if the visitor still didn’t buy, another email is sent the following Saturday afternoon, at the visitor’s local time, since afternoon emails have the highest conversion; this time, with the reminder for items left in cart, and also a special temporary promotion for 10% off, only on this weekend.

If the visitor still didn’t buy, additional visitor data is delivered to the admin via an automated email report, which can allow a follow-up phone call or customized offer.

 

How Much is Cart Abandonment Costing You, & What Are the Reasons?

Latest reports and industry average data reveal that 67.89% of shoppers abandon their carts, for one reason or another.
Businesses lose close to $18 billion dollars every year because of the epidemic of cart abandonment.

 

How Are You Faring?

If these statistics are anything to go by, you are losing a sizable chunk of your revenue, for avoidable reasons.

Some of the most common triggers for cart abandonment are busy modern life or high shipping costs, second thoughts, and internet issues.

 

Personyze is invaluable in its ability to mitigate these problems with 4-Layered Cart Abandonment Safety Net:

Personalized Engagement to Reduce Exit Intent
Our Personalization engine allows you to improve the way your visitors engage with your site, by customizing each visitor’s experience–from the landing page they arrived on, to the cart checkout–thereby covering the whole funnel. Delighted users and buyers do not engage in cart abandonment tendencies nearly so much as their more frustrated peers.


Detect Exit Intent  – Block the Bounce
If the Personalized content and offers can’t eliminate cart abandonment urges, or if a major problem like payment processing issues occurs, Personyze can recognize in real-time the signs that a visitor is about to abandon the site, and execute the ultimate tailored marketing message, such as free shipping or 10% off. Personyze can show unique messages to first-time visitors versus returning visitors, or offer a support message to re-engage the buyer and diagnose (or help resolve) the impediment to finalizing the deal.


Retargeting Ads & Reminder Emails
Sometimes an exit can’t be stopped, because the reason behind it is unavoidable – like, say, the customer had to to take a phone call and got distracted. Under such circumstances, you can set Personyze to send a sequence of email reminders, which can be combined with a coupon if the visitor failed to take action. The Reminder emails can include items left in cart, alongside AI recommendations for similar items and/or cross sales.


 Cart Abandonment Tracking and Reports
Personyze can be set to send Daily Visitor funnel statuses to your team via email reports, with the user’s email address, demographic or segment, date, and items they left in cart, whether they opened, viewed, and clicked the email and proceeded to the cart, and whether they checked out. Email reports with the behavioral data can shed light on the reason for abandonment, and you can follow up and try to recover these lost sales with customized offerings, or simply by calling the customer.

 

Easy-to-Deploy 

Personyze is a cloud-based, easy-to-deploy, with no IT resources required. With our easy set up, you can have a complete cart solution on any site regardless of the CMS platform, with a full cart abandonment campaign including automated sequence of emails in a matter of a few hours or less, and you can also have us set it for you.

Easy-to-Use Interface

Use our wizards to guide you through campaign set up, from start to finish. The Personyze simulator, with it’s unique, point-and-click interface, makes it easy to set Personyze to extract data from your site, including visitor email address and products left in cart. Use our beautifully designed email templates to create appealing abandoned cart emails that convert.

Email Solutions

Personyze cart abandonment emails are sent by amazon SES, include anti-spam filter mechanisms, and full metric reports can be sent to you daily containing metrics such as open rate, click rate, and conversion rate. If you don’t want to switch to our email system, you can also integrate Personyze with your own email solution by setting your account to connect via web hooks, to trigger abandonment emails based on visitor behavior. You can also embed our recommendations into your outgoing emails with your existing email provider.