Audience-Oriented Multivariate Testing

Audience-Oriented Multivariate Testing

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Once a visitor matched a segment, and has been identified as a member of a target audience, he is presented with Personalized Content, such as banners, popups, and WYSIWYG Editor page manipulations. Personyze doesn’t impose a limitation on the type, volume, or number of different versions of Personalization Action presented before members of each target audience.

New Personalization Actions

Multivariate Testing -

a_b-testPersonyze continuously tracks, analyzes, and displays statistical metrics, such as: clicks, goals being met, Conversion Rates, Session Count, CTR’s, and Bounce Rates.

When Targeting a Specific Audience, Defining a Rotation Ratio between entire Personalization Campaigns and individual Personalization Actions within every campaign, allows us to A/B test and optimize each campaign to its fullest potential with regard to predefined goals, and run a Multivariate Tests to choose the best performing Personalization Campaign to target specific audience groups and meet your websites objectives.

 For Example:

  1. Group A: three banners, two popups, and a Personalized Email
  2. Group B: two popups, WYSIWYG Action, and a Personalized Email.

Learn More:

To Learn more about targeting visitors with optimized, relevant content, watch the following YouTube video, or Contact Us to schedule a FREE Demo

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Apparel website

Product recommendations

This fashion site can show offers and promotions which are more likely to be relevant to his interest

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Financial & Banks

CRM Targeting

Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.

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E-Commerce

Recommendations and Targeted Ads

Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.

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Restaurants

Time of Day Targeting

Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.

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Lead Generation Sites

Landing Page Optimization

Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.

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Ecommerce

Content Recommendations

Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.

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Online Casinos

Membership CRM Targeting

Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.

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Online Casinos

Behavioral Targeting

Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.

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Dating Websites

Recommendations and Banners

Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.

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Online Newspapers

Demographic Targeting

Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.

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Travel and Tourism

Interest and Weather Targeting

A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.

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Travel and Tourism

Referral and Behavioral Targeting

AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.

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Ecommerce

Personalized Recommendations

The Gadget Store is personalizing their homepage, based on items that visitors have viewed and bought in the past.