Audience-Oriented Multivariate Testing
Once a visitor matched a segment, and has been identified as a member of a target audience, he is presented with Personalized Content, such as banners, popups, and WYSIWYG Editor page manipulations. Personyze doesn’t impose a limitation on the type, volume, or number of different versions of Personalization Action presented before members of each target audience.
Multivariate Testing -
When Targeting a Specific Audience, Defining a Rotation Ratio between entire Personalization Campaigns and individual Personalization Actions within every campaign, allows us to A/B test and optimize each campaign to its fullest potential with regard to predefined goals, and run a Multivariate Tests to choose the best performing Personalization Campaign to target specific audience groups and meet your websites objectives.
- Group A: three banners, two popups, and a Personalized Email
- Group B: two popups, WYSIWYG Action, and a Personalized Email.