Audience-Oriented Multivariate Testing

Audience-Oriented Multivariate Testing


Once a visitor matched a segment, and has been identified as a member of a target audience, he is presented with Personalized Content, such as banners, popups, and WYSIWYG Editor page manipulations. Personyze doesn’t impose a limitation on the type, volume, or number of different versions of Personalization Action presented before members of each target audience.

New Personalization Actions

Multivariate Testing -

a_b-testPersonyze continuously tracks, analyzes, and displays statistical metrics, such as: clicks, goals being met, Conversion Rates, Session Count, CTR’s, and Bounce Rates.

When Targeting a Specific Audience, Defining a Rotation Ratio between entire Personalization Campaigns and individual Personalization Actions within every campaign, allows us to A/B test and optimize each campaign to its fullest potential with regard to predefined goals, and run a Multivariate Tests to choose the best performing Personalization Campaign to target specific audience groups and meet your websites objectives.

 For Example:

  1. Group A: three banners, two popups, and a Personalized Email
  2. Group B: two popups, WYSIWYG Action, and a Personalized Email.

Learn More:

To Learn more about targeting visitors with optimized, relevant content, watch the following YouTube video, or Contact Us to schedule a FREE Demo

Anonymous Visitor_ product page_v2

Apparel website

Product recommendations

This fashion site can show offers and promotions which are more likely to be relevant to his interest


Financial & Banks

CRM Targeting

Your Local Bank is enacting a campaign to show more personalized content to visitors on their homepage, with CRM Targeting and other methods.



Recommendations and Targeted Ads

Monkey Gadget is personalizing their site with relevant ads, banners, and product recommendations, using past interactions and other data.



Time of Day Targeting

Mozzareli personalizes their site to show visitors relevant content and promotions based on the time of day, and their most likely interests.


Lead Generation Sites

Landing Page Optimization

Smith & Lauren Law is personalizing their landing page to reflect the interests of visitors, based on what ad campaign brought them there.



Content Recommendations

Shopper Reviews is on a campaign for greater engagement, using personalization to show visitors what they are most interested in.


Online Casinos

Membership CRM Targeting

Casino Pro is promoting their VIP account to visitors in target demographics, based on past interactions and CRM data.


Online Casinos

Behavioral Targeting

Casino Pro has another campaign to target visitors based on the games they played most, from past interactions with the site.


Dating Websites

Recommendations and Banners

Global Dating uses personalization to show visitors relevant content according to their age, gender, partner preferences, and location.


Online Newspapers

Demographic Targeting

Times of India is creating different versions of their home page based on gender, to give visitors a more relevant experience.


Travel and Tourism

Interest and Weather Targeting

A2Z Travel personalizes their site based on the destination, season, and vacation type in which they are interested.


Travel and Tourism

Referral and Behavioral Targeting

AB Travel personalizes their landing page based on what ad campaign the visitor arrived from, as well as their past interactions.



Personalized Recommendations

The Gadget Store is personalizing their homepage, based on items that visitors have viewed and bought in the past.